Thursday, November 29, 2012

Jeep launch 10th Anniversary Edition Wrangler Rubicon

Jeep
Chrysler announced today the spring 2013 launch of a special Pentastar 3.6-liter V-6 equipped 10th Anniversary Edition Jeep Wrangler Rubicon. Pimped out with a stunning red leather interior and sporting a set of BF Goodrich KM2 265/70R17 off-road tires on satin black rims the special edition Jeep Wrangler Rubicon – which will be available as a two-door Wrangler or four-door Wrangler Unlimited - sets a new standard for cool custom “Toad” vehicles from the world renowned 4x4 manufacturer.

The Moparized Jeep Wrangler Rubicon 10th Anniversary Edition “is a tribute to 10 years of Wrangler Rubicon history, and to the Jeep brand's most passionate enthusiasts," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC.

A decade ago Jeep dramatically enhanced the off-road capability of their product range with the introduction of the 2003 model year Jeep Wrangler Rubicon. Named for the grueling 22-mile-long off-road trail in California’s Sierra Nevada the Jeep Rubicon is unquestionably the most extreme Wrangler ever produced and the 10th anniversary edition builds on this impressive reputation. Available with either a standard six-speed manual or five-speed automatic transmission mated to a 285 horsepower V-6 engine the Jeep Wrangler Rubicon employs a part-time four-wheel-drive system with electronic-locking front and rear Dana 44 axles that receive power through a Rock-Trac transfer case.

The Wrangler Rubicon 10th Anniversary Edition comes standard with a Premium Sunrider soft top and is available with a black three-piece Freedom hard top or body-color hard top. Available exterior colors for the Wrangler Rubicon 10th Anniversary Edition are Billet Silver, White and 10th Anniversary Edition-exclusive Anvil.

Courtesy of the Examiner

Tuesday, November 27, 2012

Drive On: Chrysler will make macho minivan

Ch
Chrysler is making another valiant attempt to make minivans feel cutting-edge, or at least less frumpy.

This time, it's giving its Town and Country minivan touches such as a black-chrome grille, blacked-out headlight bezels and 17-inch wheels with black inserts. Are we sensing a theme here?

The new man-van will be called the Town and Country S, the same S designation as the 200 and 300 sedans receive when they are given the same high-attitude treatment.

Minivans are hugely practical both for families and surfer dudes, and while big and heavy, get a little better gas mileage -- 17 miles a gallon in the city, 25 on the highway for the Town and Country -- than most three-row SUVs. But they suffer from a mom- and dad-jeans image that they just can't shake.

When Ralph Gilles ran Dodge before he took over Chrysler's performance division, he tried a more macho Grand Caravan minivan. But the idea never really took off.

The Town and Country S will carry the noir theme inside, where it will have black leather seats with an "S" logo embroidered into them. Glossy black appliques, a black headliner and a black leather-wrapped steering wheel will complete the look.

Courtesy of usatoday.com

Tuesday, November 20, 2012

Unique Dodge Dart Escorts Belvidere Assembly Plant Workers to Food Pantry

Dart
Employees at Chrysler Group's Belvidere Assembly Plant had a special escort today on their way to the Belvidere/Boone County Food Pantry.

Leading their procession of Chrysler Group vehicles laden with food for Thanksgiving Day dinners was the all-new 2013 Dodge Dart compact car. But this Belvidere-built Dart looked remarkably like a police car, complete with overhead light bar and Belvidere Police Department graphics on the sides.

The police department already patrols the community in a Dodge Charger Pursuit, America's high-performance police vehicle, but Chrysler Group does not offer a Dodge Dart police car. So Belvidere Police Chief Jan Noble approached Chrysler Group with an idea - provide the Belvidere Police Department with a police vehicle made in the Belvidere Assembly Plant.

"The Belvidere Police Department wanted to drive what's built in their town by their own citizens," said Peter Grady, Vice President of Network Development & Fleet, Chrysler Group LLC. "This was a terrific opportunity to support the Belvidere police and continue to foster our longtime partnership with this city and region."

The result is a unique built-in-Belvidere Dodge Dart police vehicle that the city will use for non-patrol tasks and ceremonial purposes. Grady notes that 20 percent of law enforcement fleet vehicles typically are non-patrol vehicles used by detectives, police administrators, and other police department personnel.

The Belvidere Police Department will provide Chrysler Group with feedback on the uses for this test vehicle. The Company will use that feedback to determine whether a non-patrol Dodge Dart police vehicle could be marketed to other law enforcement agencies in the U.S. and abroad.

In its first ceremonial function, the Dart was used today to escort the food drive procession from the Belvidere Assembly Plant to the local county pantry in Capron, Ill.

With Thanksgiving approaching, Chrysler Group employees across the Midwest have been taking time out from building cars and trucks to make sure their neighbors have the means to enjoy a traditional Thanksgiving Day dinner. Today, everything from canned fruit and vegetables to cranberry sauce, pumpkin pie filling and stuffing mix was packed up and loaded into Chrysler Group vehicles for delivery to the food pantry.

The annual Chrysler Group Thanksgiving Food Drive taking place today in partnership with the UAW, is part of the Company's long-standing tradition of giving back to its local communities and will help local food pantries restock their shelves in time for Thanksgiving. To complete the menu, The Chrysler Foundation, the philanthropic arm of Chrysler Group, has purchased more than 1,500 frozen turkeys, which will also be distributed by the food pantries.

Tuesday, November 13, 2012

2013 Jeep Patriot Freedom Edition Gives To Military Charities

Jeep
Chrysler has debuted a new, special edition of its Jeep Patriot SUV: the 2013 Jeep Patriot Freedom edition.

The announcement came yesterday, while many Americans were observing Veterans Day. The timing isn't coincidental: like the Jeep Wrangler Freedom edition, the Patriot Freedom is billed as "a tribute to the brave men and women that have served", according to Mike Manley, Jeep's president and CEO.

That's not just talk: Jeep is donating $250 from the sale of each Patriot Freedom to a range of military charities. The vehicle is also eligible for Chrysler's Military Bonus Consumer Cash program, which offers a $500 cash allowance to "active military, active military reserve, retired military (honorable discharge and 20 years of service required), and retired military reserve (honorable discharge and 20 years of service required). Honorably discharged veterans are eligible within 6 months of discharge date."

On the exterior, the first difference you're likely to notice between the Freedom edition and the regular Jeep Patriot is a military-inspired star right in the center of the hood, as well as on the rear quarter panel. The vehicle comes with three patriotic paint options: Deep Cherry Red (seen above), Bright White, and True Blue. The 17" aluminum wheels are painted in Mineral Gray, and on the front doors, you'll find a badge labeled "Oscar Mike", which is military lingo for "on the move". 

Inside, you'll find features like those on the 2013 Jeep Patriot Latitude, on which the Patriot Freedom is based -- features like a sunroof and all-season floor mats. However, there are a few differences, including the dark gray cloth interior, which comes with "silver accent stitching and a black fabric 'star' logo patch on the front seats". 

With two- and four-wheel drive configurations, the 2013 Jeep Patriot Freedom Edition starts at $21,445, plus a $995 destination charge. It's currently available at Jeep dealers nationwide.

Source: The Car Connection

Tuesday, November 6, 2012

Chrysler Sends Trucks to Pick Up After Storm

In the aftermath of last week's devastating northeastern storm, Chrysler Group LLC announced it is donating 20 Ram trucks and $100,000 to the American Red Cross.

Chrysler -- which has been at the center of a media storm of its own recently after presidential candidate Mitt Romney accused the company of planning to relocate its Jeep manufacturing facilities to China -- made the announcement from its Auburn Hills, Mich., headquarters.

"Our hearts go out to those impacted by Superstorm Sandy," Fred Diaz stated in a press release.

The Ram Truck president and CEO of the Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC said, "We are inspired by their unwavering spirit in this time of adversity, and Ram is proud to support relief and recovery efforts by providing the Red Cross with a team of Ram trucks to support this critical mission."

In addition to the controversy surrounding the Romney ad and President Obama's support of the previous administration's "bail-out" of the automobile giant, billionaire commercial real estate developer Donald Trump last week took shots at the company for allegedly capitalizing on the recent controversy to gain media attention.

Mr. Trump's criticism of the automobile company prompted Chrysler executive Ralph Gilles to immediately take to Twitter and defend the company, now owned by Italian carmaker Fiat Group.

As reported on HispanicBusiness.com, Gilles tweeted that Donald Trump was contributing to the spread of false rumors about the company, rumors that could have a devastating effect on Chrysler workers by creating undue anxiety over the status of their jobs.

It's a sign of the times and a remarkable reflection of the quick response afforded by social media that, a) false rumors can be spread about a company that can potentially severely damage its image; b) corporate executives have adapted to social networking sites like Twitter and Facebook to promote -- and defend -- their brands; and c) companies are using the power of charitable giving to help repair the damage of negative media reporting.

The automaker's press release announcing the donations to storm disaster relief efforts states, "Chrysler Group and its brands have a long history of supporting its communities in their time of need."

The release goes on to remind the press that the Ram Truck brand and The Weather Channel Companies (TWCC) announced a partnership with the First Response Team of America, a nonprofit disaster relief organization.

"The First Response Team arrived ahead of Sandy to assist local responders with rescues and to provide help with cleanup efforts," the Chrysler press release attests.

Most commentators and pundits would undoubtedly agree that "non-profit" seems to be the operative word among today's charitable givers and press-coverage seekers, including Mr. Trump, who has announced his fair share of "gifts" to various causes over the years.

For its part, the American Red Cross expressed gratitude to Chrysler for the donations of Ram Trucks (no longer referred to as Dodge) and the $100,000 cash contribution.

"The impact of Superstorm Sandy was widespread and the road to recovery will be long for many families," said Neal Litvack, chief development officer at the American Red Cross. "Through the generosity of its partners such as Ram and Chrysler Group, the American Red Cross is responding with shelter, food and emotional support, helping families and communities with their most critical needs."

Monday, November 5, 2012

Monday Maintenance Tip: 9 Ways to Ruin Your Paint Without Knowing It

Keeping your car looking good isn’t just a matter of enhancing its resale value, although that’s important too, it’s also your car’s only line of defense between the sheet metal and the elements. You already know parking lot dings, gravel roads or an angry ex can ruin your car’s paint in the blink of an eye, but a lot of things out there can do just as much, if not more, harm to the exterior of your car.

We contacted Mothers for advice on how to deal with common paint-damaging situations. While their specific advice is below, time and time again, they recommended keeping a good coat of wax on your car. Not only does it keep it looking pretty, it helps prevent most paint damage, or at the very least, buys you some time to get your car professionally washed. Mothers also recommended keeping a bottle of quick-detail spray and a microfiber cloth in your trunk. As you’ll see, a lot of these common problems can be prevented with a quick wipe of this solution.

The Source: Wildfires

The Problem: When wet, ash forms an alkali that can ruin your car’s finish.
The Solution: Keep your car covered, use a car duster for white ash, wash thoroughly if it’s soot.

These days it seems like every state is burdened with wildfires. The ash gets everywhere, and your car’s finish is no exception. While your instinct may be to hit the windshield washers, or just hose down the whole car, water mixed with ash can create powerful alkalis, which will ruin your paint. White ash can be removed with a car duster, or just by driving away and letting it blow off. Black ash can scratch your paint, even when you use a duster, so you’ll need to wash it off using a car wash solution, and dry thoroughly. Once the fires are out, get your car professionally washed, and put on a new coat of wax.

The Source: Tree sap

The Problem: Ancient peoples used tree sap as glue for a good reason.
The Solution: Bug and tar remover, mineral spirits, clay bar treatment

Just wiping sap off when it’s still gooey only smears it around a larger area. Instead, get a bottle of bug and tar remover from your local car parts store, and use it as directed. If the sap dries, mineral spirits can dissolve it, and remaining residue will come off with a clay bar treatment. Just be sure to wax the car after you’re done.

The Source: The gas pump

The Problem: Spilled gasoline
The Solution: Don’t top off, and clean up accidental drips

Times are tough, but “topping off” your gas tank and accidentally letting it overflow is a surefire way to damage your car’s paint. If left alone, gasoline will leave a stain on your car’s finish that’s nearly impossible to get off. If you do happen to spill gas by accident, the best solution is to grab a bottle of instant detailer and a good, clean microfiber cloth and clean up the gasoline before it does any harm.

The Source: Fingertips and mischief

The Problem: Writing or rubbing on dirty paint causes permanent marks.
The Solution: Keep your car clean.

We’ve all seen “wash me” written on a car’s finish, but the well-intentioned tagger actually just made things worse. Dirt acts like sandpaper when it’s dragged across paint, and it can make the marks last long after the dirt is gone.

Get yourself a long-handled duster and wipe down your car every day to prevent accidental sanding. If it’s too late, most small scratches come out with a polish or scratch remover. Just always be sure to clean the car well before waxing or polishing.

The Source: Your morning coffee

The Problem: Coffee and sodas contain acids that can etch your clearcoat.
The Solution: Wash it off immediately

Driving off with your coffee cup or soda bottle on your roof isn’t just a day-ruiner, it can ruin your paint. Many beverages are acidic, and since any acid can hurt your car’s finish, you’ll want to get it washed off as soon as you can. Letting it sit will only give it more time to do damage, and letting it dry will only make it harder to get off later. If it’s a soda, or if you take a lot of sugar in your coffee, then you’re going to be dealing with a sticky residue in addition to corrosive chemicals. If you can’t hit a car wash, then break out your bottle of quick detailer and your microfiber cloth and wipe it up.

The Source: Dirt on your car-wash tools

The Problem: Unseen dirt can scratch
The Solution: Keep an extra mitt handy.

Washing your own car can be fun, but a common mistake can cause more damage than you think: dropping your sponge. Even the finest, most expensive microfiber wash mitt on the market can be ruined if it touches the ground. The bits of grit and sand it inevitably picks up can’t be entirely washed off, and you’ll have swirl marks and other scratches before you know it. The solution is to never drop anything. But if you’re like us, it’d be best to keep a spare washing mitt or two on hand to avoid the resulting expenses from car detailing or repainting.

The Source: Automatic sprinklers

The Problem: Water leaves hard-to-remove spots on your paint.
The Solution: Stay away from sprinklers whenever possible

That primo parking spot right next to the planter may look good, but if it has automatic sprinklers, you could be in for trouble. You wouldn’t think that plain water would be such a problem, but the minerals left behind bond to your car’s paint, making them very difficult to remove. Your best bet is to avoid parking where sprinklers can do their damage, but that’s not always possible. If you do get water spots, it’s best to take it to a professional detailer.

The Source: Avian digestion

The Problem: Bird poop is acidic
The Solution: Wash it off immediately

Bird poop isn’t just unsightly. It’s also acidic. Just look at the number of ruined marble statues in pigeon-infested cities and you’ll see what we mean. Not only that, but birds eat seeds and bits of gravel that can scratch your paint.

The solution is to wash bird droppings off as soon as you see them. Use a bottle of quick detail and a soft microfiber cloth to wipe it up. Be sure to use a lifting action, since you don’t want to grind any grit onto your paint.

The Source: Bugs

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The Problem: Bug guts are acidic.

The Solution: Get to the car wash

You’re heading home from a road trip when suddenly the eighth plague of Egypt strikes, with thousands of bugs splattering your windshield. But just cleaning the windshield isn’t enough. Bugs are surprisingly acidic, and if you do hit a swarm, don’t let the bugs get the last laugh as their remains slowly etch your paint. Wash your car as soon as you can with a good car wash solution, and for the more stubborn guts, use a bug and tar remover.

Thursday, November 1, 2012

Mopar goes off-road with Jeep Sand Trooper at SEMA

Jeep
The Jeep Wrangler Sand Trooper was one of the most eye-catching displays at the SEMA show. Wearing 42-inch swamp-ready tires and using Hemi V8 power, the Jeep presided prominently over the Mopar stand in Las Vegas.

But the Sand Trooper also symbolized the launch of Mopar's new off-road division: a team of hard-core Jeep enthusiasts who work "night and day" in the words of Mopar boss Pietro Gorlier.

One of those, Jeep designer Mark Allen, is a noted off-roader, which was exhibited in the Sand Trooper. Allen said the Jeep also received LED lights, a CB radio (yes, people still use those on the trails), lockable storage, custom skid plates and extra vents to help the 375-hp V8 engine breathe. Notably, there is five extra inches of ground clearance.

Mopar has always had a group of off-roaders, but the division was formally recognized Tuesday at SEMA. There are about 15 dedicated engineers/product people working on the off-roading custom parts at Mopar headquarters in Center Line, Mich., developing specific parts. The Wrangler, for example has 300 Mopar accessories.

Gorlier said the goal of the off-road unit is to cater to serious off-roaders: "Really to come out for what the hard-core enthusiasts are looking for," he said.


Courtesy of autoweek.com